Launch of Joya – the combination of the words “Enjoy Soy” characterizes the brand’s vitality even today.
Sale of milk production and focus on soy products – as the first and only dairy in Europe, Mona Naturprodukte GmbH operates on a strictly vegan basis.
Acquisition of Sojaland Schwerin, Germany – international expansion to meet growing customer demand and cover Europe geographically, started producing soy-free, rice- and oats-based milk alternatives – at that time Mona recognized that it needed more than soy.
Joya Relaunch – unique in the category:
- 100% GMO-free soybeans
- soybeans exclusively from Austrian contract farming
- no artificial flavors
Mona generated 45 million in sales and continues to experience double-digit growth. Joya is already available in more than 30 countries.
Joya redefined vitality and rethought its core competencies: tasty vegan dairy alternatives.